Marketing Analytics Expertise

We work with marketing professionals to analyse the efficiency and effectiveness of existing campaign uptake and constantly increase focus on moving forward. This is achieved by providing insight in to the resources consumed by customers, service usage patterns, amount of bandwidth by service, what user equipment yields the best return on investment and a vast range of service related demographics.

Common uses of analytics include optimisation of marketing spend based on specific market mix models, the models measure the impact of marketing activities, competitive effects, the effect on the market environment, effective strategies to up-selling and cross-selling and the return on investment.
 
Our solutions comprise of a combination of; data mining, pre-defined metrics, dashboards, automated analysis and the aggregation of vast volumes of data to provide unparalleled marketing intelligence. Not just saving time but allowing shorter times to produce and implement your marketing strategies from solid marketing intelligence deduced from the analysis of operational data gathered from your equipment and IT systems. We are in the business of making sense of huge volumes of data, using structured analytical processes to deduce marketing intelligence.

Supporting decision makers with definitive observations related to the business and customer base.

Marketing Analytics Solutions

We combine powerful analytics and data mining solutions with the ultimate in deployment flexibility.

Solutions are fully scalable from a laptop right up to a high performance server. This means you can deploy a large scale enterprise solution or instantly use a portable solution provided on a laptop anywhere without the need to deploy an enterprise solution.

The solutions described below put data in to a context that provides immediate actionable intelligence and analysis, we make sense of the data. The analysis and reports are provided in Microsoft Excel so the content can easily be shared with your colleagues and disseminated around your business.

SMARS® is a complete end-to-end solution that produces fully annotated Microsoft Excel Reports, ready for easy disseminated by your colleagues and stakeholders.

There are a number of solutions listed below that provide an insight in how each adds value to your marketing operation.